Death and Taxes … Whilst it might be a fact that these are the only certainties in life, it is also true that we don’t like to talk about either one.
As we go about living our day to day lives, most of us choose not to think about the final journey we will take nor make any provision for it. Although the rational part of our brain knows it isn’t so, it’s as if, by thinking about it, we might somehow make it happen sooner.
Of course this is nonsense. But, we can at least take some comfort in knowing that we are in good - or, at least successful and intelligent - company. I have rarely seen the Dragons (Dragons’ Den Series 12 Episode 9) want to get rid of any budding entrepreneur as quickly as when the investment topic was Eco-Friendly Coffins.
|Decorated eco-friendly cardboard coffins|
It was instantly clear that - irrespective of how appealing the pitch or attractive the numbers - there was no way that Peter Jones, Kelly Hoppen or Piers Linney were going to part with any of their cash. Duncan Bannatyne and Deborah Meaden struggled to show even a cursory interest in the green coffins that were rather ingeniously made from compressed straw which, we were told, could replace wood in the future and was far better for the environment than either cardboard or wicker.
While I appreciate that coffins are seen as an unappealing investment opportunity, it is however an indisputable fact that one day - hopefully well into the distant future - we will all need one. With the world moving towards a sustainable future and the trend for green funerals catching on fast, there is no doubt that the market for environmentally friendly coffins is a growing one.
Many people - not just the hard-line environmentalists - will walk away from the beautiful meadow of a natural funeral ground with the abiding impression that this is what they would like when their time comes. In order to comply with the regulations of a green funeral you are going to need either a shroud or an eco-friendly coffin made, for instance, of cardboard, cane, willow. woven banana leaves or, indeed, compressed straw.
The rejection by the Dragons of the compressed straw coffins might just have been a business blunder. Remember the Trunki ? Back in 2006 the prototype Trunki was dismissed by the Dragons when its pull handle came off … and today almost two million have been sold around the world. Theo Paphitis and co must kick themselves every time they pass through an airport. Maybe today’s Dragons might also have regrets when they attend funerals in the future.